Write one really good ad. Imagine your ideal customer is sitting in front of you:

  • What keeps her up at night?
  • What problem does she have that you’re uniquely qualified to solve?
  • What does she want most that you know how to help her achieve?

Write to her — from the heart. Speak to those felt needs, make it clear you understand the problem(s) and desire(s) deeply, and that you have a solution. If that solution isn’t right for everyone, be honest about that. If there are hurdles (like opt-ins and webinars), mention that too. Treat your prospects like good friends.

Some of the best performing Facebook ads I’ve ever seen (from the perspective of generating customers) have been written by business owners with no formal Facebook or copywriting training. How is that possible? Because the copy was authentic, showed deep knowledge of and empathy for the prospect, and demonstrated credibility and authority. Contrary to popular marketing “best practices”, sometimes it’s the steak, not the sizzle, that sells.

Finally, let’s agree for now to forget about “scaling”. What that usually means is pouring money into a campaign at the first signs of mediocre performance, and I don’t think any of us want to be in the business of adding mediocrity to the world.

Instead, let’s do one thing exceptionally well — just one — and celebrate that success before moving on to the next thing we can do exceptionally well. Before you know it, we’re going to be doing many things exceptionally well (which sounds a lot like scaling intelligently to me).

Let Me Tell You Something

Most people will just set up one Facebook campaign, with one ad set, and one ad… and
be done with it. Then, when it “doesn’t work”, they just give up and move on to the next

Let me tell you a secret…


Impossible? No. Unlikely? Yes.

We’re not hoping for it to work the first time around. All we’re hoping for is to get the
chance to learn something. Anything. We’re in the business of buying data.

Data is what drives successful online businesses day in and day out. Once a profitable
segment is found, you set up an evergreen Smart Passive Asset

Remember, we’re not looking to MAKE Millions in 30 days here. We’re looking to
BUILD an assets that provides revenue month after month

BIG DIFFERENCE there. Go back and re-read those two sentences above.

Would you rather make $10,000 in the next 30 days and then have to start all over again
after that? Or, would you rather spend the next 30 days building a business that will
generate $10,000 per month, every month

I know which option I’d choose.

PS. Rinse and repeat, compile a list of customers that your product or service provides external, internal and philosophical solutions for.

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